Luckily, I have a solution.
The Chicago Blackhawks can close out the Stanley Cup Final with a win in game six on Wednesday night. The Chicago Tribune thought the best way to cheer them on was to print a poster of Flyers’ defenseman Chris Pronger. Only the poster was labelled “Chrissy” Pronger and the photo of him was photoshopped to include him in a woman’s figure skating skirt. The caption read, “Looks like Tarzan, skates like Jane.”
Naturally, this caused a little controversy.
Three-time Olympian Angela Ruggiero took offense and said it was an ignorant portrayal of women and hockey. She said she would “like to see that editor out on skates. I’ll take them one-on-one on the ice any day.”
Tribune sports editor Mike Kellams didn’t like that idea calling it a “no contest.” Kellams apologized for those who took offense (whatever that means) and dismissed the incident and the criticism as “having a little fun.”
Okay, I’ll admit it. It was a little bit funny in a juvenile sort of way. It was probably meant as some good-natured humour and our world needs more of that. It was also, however, ignorant and sexist.
Any time you compare a to b in a matter intended to be insulting or denigrating to b, you are only making that comparison if you have a negative opinion of a. In other words, if you say Pronger skates like a girl and mean it as an insult, you are effectively saying that girls can’t skate well. Clearly this is sexist and a gross generalization that is patently false. If Kellams didn’t mean that women can’t skate well, was the poster intended to compliment Pronger? How then is this poster making fun of Pronger?
If you still don’t think this is sexist (at least in its ignorance if not intent) consider the reaction if Pronger was photoshopped to look black or Asian. (“Crumbles like rice on ice?”) Yeah, that’s what I thought.
I suppose that is the issue right there. This is sexist in its ignorance rather than its intent. Kellams dismissal of the criticism is a mistake that sends the wrong message. Ignorance is not an excuse and it doesn’t make sexism okay.
I’m still optimistic enough that when I see ignorance, I see an opportunity to educate. In this case, I think Kellams can show us all how much he and the Tribune appreciates good-natured humour by taking Ruggiero up on her challenge.
It’d be great.
We’d have someone who looks like Jane and skates like Tarzan going up against someone who looks like Mr Potato Head and skates like… well, Mr Potato Head. Seriously.
Okay, maybe not too seriously. This is just good-natured humour, right Mike?
But seriously.
The whole concept of freedom of speech has been bastardized. Freedom of speech means you can say what you want, not that you won’t have to accept the consequences of what you say.
Kellams and the Tribune got a few laughs at Pronger’s — and women’s — expense and its time to accept the consequences.
I think Ruggiero’s challenge is a great idea. I propose a game of shinny between the two to raise money for charity. Better yet, maybe a 3-on-3 game with Kellams and two other members of the Tribune’s editorial board against Ruggiero and two players from her hockey school for girls.
It would be brilliant.
Kellams gets to “man up” and get destroyed by a bunch of girls. Hopefully he takes it “like a man” and gets a lesson in gender equality and stereotypes in sports and reporting.
Angela Ruggiero gets some positive ink for women’s hockey and her hockey school. If appropriate, maybe her school (or a related charity promoting girls in sports) can take the proceeds. I’m sure beating up a couple men would be great fun for the girls.
The Tribune gets to save some face and put a positive spin on a divisive issue. The articles covering the game would pretty much write themselves. Who knows, the PR win might even gain a few subscriptions.
Come on Mike, “be a man” and show us all this was just for fun. Yes, you’ll probably be humiliated but that’s what makes this work. Don’t dismiss the criticism, embrace it. Own it and accept the consequences.
That is, of course, if you have “the balls.”


Letter to Chicago Tribune sports department:
Hi there.
Let me start by saying I found the “Chrissy” Pronger poster mildly
amusing. It was also sexist. When comparing a man to a woman is
intended as an insult, it says far more about your attitudes towards
women than anything else.
I’m sure you meant no harm and it was all intended to be good-natured
fun. Mike Kellams comments on the issue (as reported here:
http://sports.yahoo.com/nhl/news?slug=ap-stanleycup-prongerposter )
would seem to indicate as much. As playful and innocent as it might
have been it was still sexist.
I found Angela Ruggiero’s criticisms valid (link above) and I feel
that Mike Kellams dismissal of her criticism did the Tribune a
disservice. Worse yet, his rejection of her challenge to play her
one-on-one was a lost opportunity for Mike and the Tribune to right a
wrong and generate some goodwill.
Freedom of speech and of the press do not mean you don’t have to
accept the consequences of what you say. As innocent as it may have
been intended, you goofed. Don’t dismiss the criticism, embrace it.
Learn from it. Accept the consequences.
Accept Ruggiero’s challenge and organize a three-on-three game of
shinny to raise money for charity. I vote proceeds to go Women’s
Sports Foundation (http://www.womenssportsfoundation.org/) or even
Ruggiero’s hockey school if it is a not-for-profit. It can be Mike
and two other members of the sports department (no ringers or hiring
Dane Phaneuf as a summer intern!) against Angela and maybe two of her
school’s students or instructors.
This should be a win-win situation. The Tribune gets to put a
positive spin on a divisive issue and gets a PR win by promoting
women’s hockey.
Yes, you’ll probably lose the game. Take it like a man. Maybe you’ll
be embarrassed. That’s fine. It’s all in good fun right? Here’s your
chance to prove your intentions. You deserve this so man up and take
your licks. Maybe you’ll learn about gender stereotypes in sports and
reporting. Assuming, of course, you have the balls.
http://bit.ly/befl80
Best regards,
Letter to Angela Ruggiero and her agent:
Hi Angela (and Sheryl)
It was with great pride that I read about Angela taking the Chicago
Tribune to task for their improper portrayal of women’s hockey with
their “Chrissy” Pronger poster.
I believe the poster was sexist in its ignorance if not its intent. I
also feel that Mike Kellams and the editors at the Tribune probably
meant no harm. I believe that Kellams accepting Angela’s challenge to
play one-on-one would be a great opportunity for everyone involved.
Kellams would likely be demolished and his humbling should go a long
way to prove he was just having some fun with the poster. Hopefully
it would also give him a lesson in gender stereotypes in sports and
reporting. It could also help out the girls at Angela’s hockey camp.
More details of my proposal can be found in my open letter to Mike
Kellams on my blog. Short and long URLs are below. I’ll do my best
to get this letter in the hands of reporters and fans.
http://bit.ly/befl80
http://noonespecial.ca/2010/06/chrissy-pronger-poster-sparks-controversy/
Cheers,